built for creators
✦
powered by community
✦
built for creators ✦ powered by community ✦
We’re a creator-first UGC partner. We connect brands with real creators to deliver scroll-stopping, story-led content - all while keeping creators in control of their creativity, their time, and their value.
our focus:
creators
brands
about our services
creators-first, always.
We put creators at the centre of everything. No shady contracts. No lowball offers. Just fair pay, transparent terms, and full creative freedom. We champion the value of creators - not just for their content, but for the community, culture, and impact we bring.
brand-ready content.
Content that performs - because it's real. We deliver high-quality, native-feeling UGC that doesn’t just “fit in” with social feed, it stands out. From tutorials & product demos to authentic testimonials, our creators craft scroll-stopping content rooted in real experiences & storytelling.
collaborative flow.
We don’t manage creators. We move with them. Forget the middleman mentality. We believe in building meaningful, respectful partnerships between creators and brands - where communication is open, creativity is shared, and success is mutual.
want to join the ugc irl family?
whether you’re a creator or a brand, lets do ugc differently.
who are we?
Built by creators.
Made for creators.
We started this because you saw the gaps. Agencies undervaluing creators. Brands disconnected from audiences. UGC IRL exists to flip the script - prioritising creativity, transparency, and mutual respect.